Foote Cone And Belding Involvement Subscale Fcbi-Ratchford 1987 Vaughn 1986

The FCBI conceptualization views involvement as implications of personal importance (i.e., relevance), and consequent attention to an other product or object (cf. Ratchford 1987; Vaughn 1986). The FCBI is a three-item semantic differential measure. Each item is scored on a 7-point scale, and item scores are summed to form an overall score.

Authors

Ratchford BT; Vaughn R

Reliability and Validity:

Item-to-factor correlations, Internal consistency estimates

Administration, Analysis and Reporting

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