New Involvement Profile: Nip (Jain and Srinivasan 1990)

Jain and Srinivasan (1990) compared a number of measurement scales for involvement and assessed whether involvement is deemed to be a uni-dimensional construct. A multidimensional approach is hence devised namely the NIP which encompasses the following facets: pleasure, risk importance, relevance, risk probability and sign. It is also deemed that Laurent and Kapferer's (1985) approach. The NIP scale is composed of 15 differential items on a 7-point basis. There are five factors, each composed of three items (i.e., relevance, pleasure, sign, risk importance, and risk probability). Item scores can be summed within each factor to form indices of each factor

Authors

Jain, Kapil, and Narasimhan Srinivasan

Reliability and Validity

Internal consistency reliability, predictive validity through correlation patterns

Administration, Analysis and Reporting

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