Revised Rpii: Rrpii (McQuarrie and Munson 1991) - statswork

Revised Rpii: Rrpii (McQuarrie and Munson 1991)

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McQuarrie and Munson (1991) propose a new version of their RPII that captures two facets of involvement: perceived importance and interest. The conceptual base of the RRPII is similar to the conceptual base of the RPII. However, the RRPII captures the two facets of involvement proposed by McQuarrie and Munson (1986) and shows improved criterion validity. The RRPII is a 10-item semantic differential measure where the items are evaluated on 7-point scales. The scale has two dimensions. Item scores can be summed within each dimension to form indices for each dimension or can be summed over all 10 items for an overall involvement measure.

Authors

McQuarrie, Edward F., and J. Michael Munson.

Reliability and Validity:

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References

McQuarrie, Edward F., and J. Michael Munson. (1986). "The Zaichkowsky Personal Involvement Inventory: Modification and Extension." In Paul Anderson and Melanie Wallendorf (Eds.), Advances in Consumer Research (Vol. 14, pp. 36-40). Provo, UT: Association for Consumer Research.

McQuarrie, Edward F., and J. Michael Munson. (1986). "The Zaichkowsky Personal Involvement Inventory: Modification and Extension." In Paul Anderson and Melanie Wallendorf (Eds.), Advances in Consumer Research (Vol. 14, pp. 36-40). Provo, UT: Association for Consumer Research

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