How can questionnaires differ based on distribution and Advantages of using the questionnaire in market research?

In Brief

• The questionnaire is a research instrument which consists of a set of questions aims in collecting information from the respondent.
• It helps in identifying the wants and needs of the customer, whether to make any changes on a newly released product or to improve an already existing product.
• It aims in enhancing the quality of the product and also improves the standard of the organization.

Introduction

The questionnaire is a research instrument which consists of a set of questions aims in collecting information from the responder.It is a mix of different types of questions like Open-Ended questions which are used to collect Qualitative data, from a questionnaire where the responder can answer in a free and non-restricted way, it allows the responder to think and respond in their style. Which can be in one line, few sentences, a long speech, paragraph or essay and close-ended question, which is opposite to open-ended question with simple “yes” or “no” option as the response. It is the most commonly used form of a questionnaire. .It was initially formed by statistical society of London in the year 1838.The Questionnaire support both qualitative and quantitative data. Questionnaire Hypothesis Survey It is necessary to deliver a question in the form of a survey.The main for conducting a questionnaire is to identify customer needs. It works as an interaction between customer and organization. It aims in enhancing the quality of the product and also improves the stander of organization. It helps in identifying the quality of service provided by the organization, whether your staff is offering excellent customer service. Analysis of Service Quality Questionnaire is essential before start conducting a questionnaire because it determines the quality of data gathered, which helps in improving the quality of the organization.Survey Questionnaire Analysis & Reporting helps in improving the quality of question present in the questionnaire list.

Types of Questionnaires based on the distribution

Online Questionnaire:

In this type, the questions are sent to the respondent via email or other online modes. This method is economical and time-efficient and which gives the responder the freedom to answer without any pressure (to respond immediately or more accurately).The main disadvantage found in this type is questionnaires can be ignored easily compared with other types. Hence it is necessary to read more and gain knowledge about online surveys before proceeding.

Telephone Questionnaire: 

As mentioned in the name, the responses are collected directly from the customer via phone call. Hence, you can get a quick response once you found a respondent on the phone. But it will take lots of time, and sometime the responder will hesitate to give much information over the phone. This questionnaire type will not provide more samples, since it won’t support collecting many responses (with a broader population) as others types. It promotes small scale companies to determine customer satisfaction and help in identifying their needs.There are many advantages and disadvantages found in telephone interviews associated with Business research analysis, so it is up to the business holder to consider telephone surveys as the most effective way to collect the necessary information or not.

In-House Questionnaire: 

In this type, responses are collected directly from the responder by visiting them in person. The disadvantage involves in this method is, it is very expensive compared with other methods, and it is slow in conducting.

Mail Questionnaire: 

These are outdated questionnaire format but still being used in market research studies.In this method, a researcher will send Physical data collection questionnaire as the request to a respondent which can be filled by them and then send back to the questioner. The advantage of using this method is respondent can take their own time to respond (Less Stress on the Responder) and the disadvantage is it is more expensive and time-consuming.

Advantage of using different types of Questionnaires in market research

Various types of questions can be used in a questionnaire. Multiple question types help in increasing the responses to your research and will keep your participant more engaged. The best customer satisfaction survey templates were most popularly used for getting better insight and decision making. It helpsto identifythe wants and needs of the customer,abouta newly released product or improvement has to be done in an already existing product.Survey questionnaire analysis helps in improving the stander of service provided by the organization.

Economical

Open-ended, close-ended, multiple-choice and online questionnaire are economical as compared to others. Since, it does not need much time, effort and cost for collecting information from the responder. The prices of conducting these questionnaires are very low since it does not require time and effort to meet every responder in person.

Wide Coverage

It is the best way of gathering information over a large territory as compared to other methods like interview or observation; it permits nationalor international comprehensive coverage.It helps in connecting with peoples who could not be reached by any other way. Questionnaire Hypothesis Survey helps to cover a wide range of the population which aims in improving the capacity of product over national or international standard.

Practical

Questionnaires are a practical way of collecting information by targeting a group of a responder. You can select your style of question it can be open-ended or multiple choice. It helps in gathering a vast amount of data on any subject. They can be used in extensive ways, which made collecting real-time feedback almost effortlessly.

Less Stress on the Responder

Questionnaires put less pressure on the respondents regarding responses. They can take their own time, whereas interview or observation demand reply in a fixed time or situation.

Example:Pictorial Questions

The questions in this type are similar to multiple-choice questions with pictorial options and which will encourage the responder to answer. It helps the respondent to respond quickly without overthinking, and it provides more accurate data compared with other types.

Rapidity

Questionnaire method helps in receiving quick replies from the responder. Since it does not require an in-personal visit with the responder or long period of study, therefore compared with other methods questionnaire is rapid and also useful. 

Conclusion

Questionnaire Development in Research helps to enhance the quality of the product and also improves the stander of organization.It helps in finding the wants and needs of the customers,which enhances the quality of service provided by the organization.

References

1. Feveile, H., Olsen, O., &Hogh, A. (2007). A randomized trial of mailed questionnaires versus telephone interviews: response patterns in a survey. BMC medical research methodology, 7(1), 27.
2. Burchell, B., & Marsh, C. (1992). The effect of questionnaire length on survey response. Quality and quantity, 26(3), 233-244.
3. Jobber, D. (1989). An examination of the effects of questionnaire factors on response to an industrial mail survey. International Journal of Research in Marketing, 6(2), 129-140.