Enduring Involvement Scale: Eis (Higie and Feick 1988)

Higie and Feick (1988) view enduring involvement as an individual difference variable representing an arousal potential of a product or activity that causes personal relevance. Enduring involvement is intrinsically motivated by the degree to which the product or activity is related to the individual's self-image or the pleasure received from thoughts about or use of the product or engaging in the activity. The EIS is a 10-item scale composed of semantic differential pairs from Zaichkowsky's (1985) PII and McQuarrie and Munson's (1986) RPII, as well as items developed by the authors (7-point items). The scale has two factors, a hedonic and a self-expression factor, each composed of five items. Scores on items can be summed within dimensions to form hedonic and self-expression indices, or summed overall to form a measure of enduring involvement.

Authors

Higie, Robin A., and Lawrence F. Feick

Reliability and validity

coefficient alpha, correlations patterns for predictive and discriminant validity

Administration, Analysis and Reporting

Statswork comprises a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.

For more information on this service, click here