Fashion Involvement Index: FII; Fashion Involvement Factor: FIF (Tigert, Ring and King 1976)

The continuum of fashion involvement could be defined based on the aggregation of various fashion behavioural features. Five dimensions make up the Fashion Involvement Index and are as follows (Tigert, Ring and King, 1976):

• innovativeness of fashion and purchase time
• fashion interpersonal communication
• Interest in fashion
• Awareness to fashion and changing trends of fashion
• Knowledge ability on fashion

Authors

Douglas J. Tigert, Lawrence J. Ring, and Charles W. King

Reliability and Validity:

Coefficient alpha based on traditional estimates of internal consistency were not reported Factor loading for FIF items ranged from 0.32 to 0.60 for males and 0.39 to 0.66 for females.

Administration, Analysis and Reporting

Statswork comprises a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results.

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