Innovativeness: Use Innovativeness
The useful innovativeness are,
- Creativity/curiosity
- Risk Preference
- Voluntary Simplicity
- Creative Reuse
- Multiple Use Potential
The "creativity/ curiosity" factor would require recoding to reflect a higher level of this factor. It would also seem that items 3, 4, and 9 of the "risk preference" factor require recoding to reflect a risk aversion preference, and item 5 of the "multiple use potential" factor requires recoding to reflect a higher level of multiple use potential.
Author
Price and Ridgway 1983
Administration, Analysis and Reporting
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References
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