Need for Cognition: NFC (Cacioppo and Petty 1982)
The scale of Need for Cognition: NFC postulated by Cacioppo and Petty (1982) is a multidimensional measure using a 9-point Likert scale. The original scale covered 34 items and each ranging from -4 very strong Disagreement to +4 very strong agreement. The scale was mainly used in consumer research in examining the effects of persuasive arguments.
The authors state
" NFC instrument of assessment that measures quantitatively as the capacity for an individual to engage in and enjoy thinking "
Authors
Cacioppo, John T.; Petty, Richard E.
Reliability and Validity
- Correlations with intelligence (r = .39)
- Social desirability (r = .08)
- Dogmatism (r = -.27)
Obtaining the NFC
Texas Tech University Press
The author expressed their perception in following, with regards to NFC scale.
Researchers may utilise the scale of Need for Cognition: NFC (Cacioppo and Petty 1982) in any proper published source.
Administration, Analysis and Reporting
Statswork composed of a team of professional statisticians which can obliged the professional or student researcher in support to fill the survey instrument, gathering the information, organising the analysis and describing the results. For more information on this service, Click here
