These angels take risks on new businesses because they want to earn a high return on their investment, so they won't be content with slow and steady growth—they want to see meteoric growth in the equity they acquire. It’s going to be vital to learn to understand each other and have some boundaries set up when going in, if this is going to be an enjoyable relationship. Before you start to make the rounds amongst lesser known investors, you really want to focus on zeroing in on your lead investor first. Angel investors are defined by their wealth and willingness to invest in startup businesses. For startup investors, this means the percentage of the company’s shares that a startup is willing to sell to investors for a specific amount of money. Because of that fact, it’s of the utmost importance for companies to maintain strong, transparent relationships with investors. Think of this as a ladder, not an A or B menu list.

Although family money is often the most accessible cash available, it's not necessarily the money that's the signal. Angel investors share some similarities with venture capitalists. Some are very specialized in the stages and funding rounds they will invest at. Being able to meet with a potential investor in person may start you off on a better foot than simply sending an email. So, how are they different? Join over 40,000 of your peers who receive regular updates on Fundable, crowdfunding, and starting a business. The SEC defines accredited investors as those with an annual income of at least $200,000 or a net worth of $1 million (not including the value of a primary residence). Businesses are allowed to sell shares to accredited investors without taking the same regulatory steps that they would have to take to sell shares to non-accredited investors. They are essentially investing in the idea, and far more importantly - you.

That's not going to provide much social proof, other than that your mom really likes you. Family offices are increasingly being drawn to the advantages of investing in startups. I am a serial entrepreneur and the author of the The Art of Startup Fundraising. They aren't necessarily the person that puts all the money into your deal, but they are the first step in the process that makes the rest of the process take flight.

All rights reserved. Some angels are quite knowledgeable about investing in private companies and others fly by the seat of their pants. Angel investors can be approached directly online, at live pitch events, and through introductions from other startup founders. That commitment will be a critical piece that will make shopping to newer investors easier, because it will separate you from the pack of other startups that don't have one. Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400M (see it here). Fundable does not recommend or otherwise suggest that any investor make an investment in a particular company, or that any company offer securities to a particular investor. They have become more popular and more organized.